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Peek & Cloppenburg

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Peek & Cloppenburg Düsseldorf presentation documents

100 years of powerful brands - P&C brochures

Peek & Cloppenburg Düsseldorf KG is a tradition-steeped fashion company with a history in retail that stretches back more than a hundred years. As well as offering established names in the areas of women's, men's and children's fashion, P&C also has its own market presence with brands such as Mc Neal, Christian Berg, Jake*s and Review. Perfect presentation is a mandatory, of course. Peek & Cloppenburg was a pioneer with its stores in capital cities designed by star architects, adding elegance and modern style to the urban cityscape. Presentation of products in print is an equally important element of brand communication, and this has been taken care of by Oestreicher+Wagner for more than 30 years.

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Presentation documents are produced in close collaboration with the graphic designers for some 30 brochures each year, both for P&C itself and for the various subbrands. When the presentations are prepared, layouts are also completed for alternatives and optional extra pages. The motifs selected for this purpose first undergo retouching and background adaptation before the presentation layouts are finalised. So retouching, layouting and proofing is completed for all visuals and their backgrounds within a very short space of time. The sample brochures and the relevant alternatives are then prepared for presentation. The quality here has to comply with the high standards of an exclusive fashion company, of course.

In addition to sample brochures, individual motifs are also adapted and processed for brand communication in sales areas and for outdoor advertising.