Vorwerk Thermomix cook book
For mastery performance in the kitchen - the Vorwerk Thermomix cook book
Thermomix - the high-end kitchen appliance made by Vorwerk - combines 12 devices in one and stands for supreme quality, smart design and innovative technology. In order to make the most of the capabilities of this multiple award-winning appliance, special cook books have been developed with recipes geared entirely to the Thermomix.
The Munich-based agency Effizienta oHG has supported the Thermomix business division of Vorwerk International for more than ten years. Every two years, this agency develops the concept, layout and text for the international Thermomix cook books in 15 languages. In addition to project and quality management, the agency also handles the extensive correction phases with the various countries and organises the photo shoots. In close collaboration with Effizienta, Oestreicher+Wagner is responsible for creating the international language versions and implementing all correction cycles for the individual countries as well as undertaking CI revisions and preparing the final artwork. This also includes high-quality lithography and retouching work on more than 3,000 food photographs which have to be processed for the 15 national versions.
In addition to creating new cook books, the existing international books are also regularly updated and reprinted, requiring ongoing production of almost 20,000 pages.
The preliminary print runs required for internal purposes are produced digitally because of the limited production time available. This means that within just two weeks, Oestreicher+Wagner prints, binds and supplies more than 200 books with 400 pages each.
OE+W not only implements creative concepts and ideas in collaboration with Effizienta: extensive technical documentation items such as instruction manuals and leaflets are typeset, proof-read and electronically processed in a total of 56 language versions and combinations.